CommUnity is a new initiative that aims to leverage 21st century tools to provide a better way for community groups, charities and merchants to mutually benefit one another. CommUnity is about raising money on a continuous basis without taking time away from the business of merchants or the work of community groups. Using smartphones and the internet, CommUnity takes on the work of fostering and maintaining the relationships between your community group and its benefactors; between your business and its customers; between you and your community. CommUnity frees you up to focus on what is truly important to you.
CommUnity is free for individual members or community groups to join. Community groups register with CommUnity, CommUnity Members can then select up to three registered community groups to support with their spending at participating merchants. Merchants pay a small annual listing fee to register with CommUnity and will benefit by being added to our list of participating merchants and being actively promoted to CommUnity Members. CommUnity Merchants also benefit by forming stronger bonds with their local communities, differentiating themselves from global brands and retailers who have few incentives to give back at the community level. Add to this the ability to use the CommUnity dashboard to see exactly how much business their participation is generating, freedom from complex card-based loyalty schemes and their related costs, and finally having a positive and constructive answer for all those heartfelt requests for sponsorship and it’s not hard to see that with CommUnity, everyone wins!
